# Airdrops

Subunit places a heavy emphasis on rewarding early adopters and active community members. 

**Zealy-Driven Campaigns**

To build an engaged community from day one, Subunit has partnered with Zealy (formerly known as Crew3) to host gamified community engagement campaigns.

* Zealy is a platform that allows projects to create tasks, quests, and contests for users to complete in exchange for points and prizes. 
* Subunit uses Zealy to encourage a wide range of contributions – social and educational activities. For example, a Zealy campaign for Subunit will include tasks like following the Subunit Twitter account, retweeting a project update, participating in Discord discussions or AMA sessions, referring friends to sign up, or writing a blog post about real estate tokenization. 
* Each task will grant a certain number of EXP to the user upon completion. 
* These campaigns are seasonal, meaning they run for a set period and then conclude, to be followed by another season with a fresh set of tasks and challenges. 

**How To Make The Most Of The Early Adopter Programme**

If you’re joining Subunit early, you’ll want to maximize your airdrop eligibility by both investing what you can (to get those subpoint and conversion bonuses) and participating in community tasks (to get additional points). It’s a dual-path to earning SUB. 

In summary, the Subpoints and Early Adoption initiative is our way of saying: “We’re going to give ownership of this platform to the community that builds it.” 

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